About Us

Trade West Inc., founded in 1976, is a privately owned and operated company that has proudly been in business for over 40 years. We are based in beautiful Honolulu, Hawaii and manufacture all of our Made in Hawaii products at our on-site production facility. 

Our Forever Florals brand of Hawaiian scented personal care products was created with a great deal of affection and aloha for our islands, and we truly feel they perfectly capture the tropical and exotic fruit and floral scents of our little piece of paradise. 

In addition to Forever Florals, Trade West's portofolio of brands also includes Aloha Hawaii Lei --the world's leading brand of premier artificial flower lei and hair accessories, the Aloha Beauty line of Hawaiian scented personal care products, and our delightful collection of Hawaiian themed dolls and gifts in our Island Friends and Nani Stufs lines. All of our products can be viewed online at the following website: 


We hope you will enjoy these items, as much as we enjoy creating them, and we hope it will allow you to bring a little piece of aloha home with you.